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Do Reciprocal Links Still Improve Search Rank?
Link Exchanges With Related Site Work
Originally Published: February 8, 2005
What are one way links? What are reciprocal links?
Why are links to your web site important?
"PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.
Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance."
So are one way links really better than reciprocal links?
What do you have to do now?
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