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Google AdWords

How Smart Choices Can Get You Top Placement For Less!

By Esoos Bobnar www.searchenginehelp.com

Originally Published: January 2005

How Smart Choices Can Get You Top Placement For Less!

your CPC

X

your ad's CTR

=

your ad's position index (PI)

CheapCells:

$0.09 CPC

X

3% CTR

=

0.27 PI

BestCells:

$0.08 CPC

X

5% CTR

=

0.40 PI

TopCells:

$0.10 CPC

X

2.7% CTR

=

0.27 PI

CheapCells:

$0.12 CPC

X

3% CTR

=

0.36 PI

BestCells:

$0.08 CPC

X

5% CTR

=

0.40 PI

TopCells:

$0.12 CPC

X

2.7% CTR

=

0.32 PI

CheapCells:

$0.12 CPC

X

3% CTR

=

0.36 PI

BestCells:

$0.08 CPC

X

5% CTR

=

0.40 PI

TopCells:

$0.15 CPC

X

2.7% CTR

=

0.41 PI

Continued: Choosing Your Keywords >>>

Editor's Note: See also: Successful Advertising with Google AdWords eBook
Copyright 2005 by Planet Ocean, reprinted with permission.

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