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Pay Per Click (PPC) Advertising:

Are You Paying Too Much For Clicks?

Originally Published: October 26, 2004

US$10 million for consumers that do not exist

"John Squire, vice president for product marketing for Coremetrics, which provides consulting and Web analysis for online merchants like Eddie Bauer, OfficeMax and CompUSA, estimated that the company's clients were spending about US$10 million a year on fraudulent clicks. That is, they are spending about US$10 million on consumers that do not exist."

What does this mean to you?

Editor's Note: See How To Avoid Click Fraud to learn how to protect yourself from click fraud.

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