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What Is A Directory And Why Should You Care?
Search Engine Directories Compared To Search Engines
Originally Published: October 28, 2003
Have you ever wondered what the difference is between search engines and directories? If you don’t know the difference, then your site may be excluded from major sources of web traffic.
If your site is listed in Internet directories, then it can also have a higher ranking on search engines, for example Google prefers web sites that are listed in the Open Directory Project (dmoz.org).
If your web site is listed in industry specific and regional directories, then it can gain a higher link popularity score which can improve your rankings on other search engines. In addition, directories bring targeted traffic to your web site.
So what is the difference between search engines and directories?
Search Engines
Search engines
use software programs to index your web pages, often called robots or spiders. They are programmed to constantly crawl the web in search of new or updated pages. They will go from one page to another until they have visited every web site on the Internet.
Every search engine employs different criteria to determine if your web site should be indexed and how well your site should be ranked. The most popular search engines today are Google, AltaVista and AllTheWeb.
Internet Directories
Internet directories
don't use software programs. They are compiled by humans who organize web sites by subject into categories. If you submit your web site to an Internet directory, your web site will be visited by real people who can decide whether they include your web site or not. The most popular directories are Yahoo and Open Directory Project.
If someone searches on a search engine site, the query must match the words on your web page. If someone searches on a directory site, the query must match the words in the description of your web site in the directory.
A listing in all important Internet directories will have a very positive effect on your web site. If you want best results for your site, you should make sure that your site is listed in all relevant Internet directories.
Next, we'll tell you how to get listed in Internet directories
Internet Directories: How To Get Listed
and which errors you should avoid when submitting to search engines
Internet Directories: Directory Rejection Causes, Part 1
. We'll also tell you where to find the most important directories that are relevant to your web site
Internet Directories: How To Get Listed
.
We recommend using
IBP
to submit your web site to search engines and directories.
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