This site is for sale, Learn More

Don't Invest Too Early In The "Wow Factor"

Originally Published: June 15, 2004

Which of these is a better experience?

In a restaurant:

  1. When you walk into the restaurant, the hostess welcomes you warmly and takes you to your table. The interior decoration and overall ambience are attractive and comfortable; the food is delicious.

    Or, at a different restaurant...

  2. The restaurant is called "The Jungle Experience." Upon entering, the hostess asks you how many are in your "safari." As you sit at your table, a fine mist of water sprays from a sprinkler hidden in the plastic foliage surrounding the dining area. The menu items are all named after rare tropical animals. You have the simulated experience of dining in a jungle, although the food isn't very good.

On an e-commerce website:

  1. You're able to access the product you want in a few seconds, thanks to prominent links with obvious titles. The search function brings back accurate and helpful results. The simple product page makes it easy to compare different products, and then it's easy to choose a product and check out. Overall, the experience is quick and easy.

    Or, at a different website...

  2. You're impressed by the attractive logo and the colorful appearance of the page. It looks similar to the colors and graphics in the TV commercials for the company's products. There are lots and lots of features available on every page. Everything has a very professional appearance. Overall, you get the strong impression that the company spent a lot of money on the website. Unfortunately, it's hard to find the product you want.

In each case, did you choose 1 or 2 as the better experience?

  • In case 1, the company focuses on meeting the customer's needs at each moment.

  • In case 2, the company creates an "experience" with a "wow factor" in an effort to impress the customer. The customer isn't central to the experience, except as a consumer waiting to be entertained. The focus here is visual flashiness and gratuitous technology.

Which method does your company pursue more often?

Copyright by Axandra GmbH, publishers of SEOProfiler, a complete SEO software solution.

Try SEOProfiler for free.

All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.

Site Promotion Articles Indexes:

Guaranteed Top 10 Search Engine Ranking
Get A Top 10
Search Engine Ranking

Bullet-Proof Google Promotion

Google's Disavow Links a Trick?

5 Things About SEO

Google's Disavow Links Tool

Google +1 Clicks & SEO

Manual Penalties & Your Rankings

10 Recent Google Algorithm Changes

Google's New Web Page Spider

Search Engine Safe URL Redirect

KEI: A Good Indicator For Useful Keywords?

Google PR Improved With Domain Redirection

Dealing With A Google Ban

All You Need To Know About Google Suggest

Is Your WebSite Guilty By Association?


Search Engine Promotion Help Site Map

Valid HTML 4.01!

© 2024 Search Engine Promotion Help
June 18 2024 23:27 UTC