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Top Google Ranking Nets A Business Millions
USA Today: Great Success With Google
Originally Published: March, 2004
USA Today reported that Corrugated Metals in Chicago netted "millions and millions of dollars in sales" after investing just $200/month for a top ranking in Google. This intriguing quote appeared in the February 4th article entitled:
"For Google, many retailers eagerly jump through hoops"
The article went on to interview a number of businesses, most reporting great successes in both paid Google advertising as well as free top rankings acquired through the process of search engine optimization. Another interesting quote from the article:
"We get 3,000 hits monthly from Google without spending a dime," said ExperiencePlus Tours founder Rick Price. Price goes on to explain how he once spent $100,000 a year on catalogs, postage, and classifieds. According to USA Today, he now spends much of his marketing time updating his site to achieve a top ranking in Google. "We bust our butts to make Google like us," Price says.
Google-Friendly Pages Through Fine Tuning
How do these people do it? They fine-tune their Web pages to be Google-friendly. However, you must know what the search engine is looking for before you can give it what it wants. Once you do that, your page should jump to the top of the search results, and depending upon the keyword, it can attract thousands of visitors a month.
Of course, the search engines can change the way they rank pages. That means you can sometimes drop in rank as the article warns. Consequently, this requires you to monitor your rankings and to adjust your page when needed.
Search engine marketing is a process and it does take some work. However, as the USA Today article notes, it can be an investment with a significant pay-off and a relatively low cost to entry. That's why this category has been growing in both acceptance and popularity.
First Position Versus Number 10 Ranking?
This article is copyrighted and has been reprinted with permission from FirstPlace Software.
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