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Which Web Page Elements Lead To High Google Rankings
New Study Compares HTML Tags & Google Results
Originally Published: May 22, 2007
The German company Sistrix
the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.
Which Web Page Elements Lead To High Google Rankings?
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.
Keywords in the
seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the
body tag, although the title tag seems to be more important.
H2-H6 headline tags
seem to have an influence on the rankings while keywords in
H1 headline tags
don't seem to have an effect.
Using keywords in
bold or strong tags
seems to have a slight effect on the top rankings. Web pages that used the keywords in
image file names
often had higher rankings. The same seems to be true for keywords in
image alt attributes.
Websites that use the targeted keyword in the
often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
Keywords in the
don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few
in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
It's no surprise that the number of
had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.
Using This To Get High Rankings For Your Own Website
While general advice can help you to get higher rankings, it is much better to get detailed advice specifically for your website and your keywords.
It might be that your keywords trigger slightly different ranking filters at Google and that the algorithms have been changed since Sistrix performed the study.
For that reason, we recommend that you use IBP's
Top 10 Web Page Optimizer
to optimize the content of your web pages. IBP's Top 10 Web Page Optimizer has several advantages:
You'll get concrete advice for
specify the search engine
on which you want to get high rankings (Google.com, Google.co.uk, Yahoo.com or any other major search engine in many language variations).
The Top 10 Web Page Optimizer analyzes many
more web page elements than the study above.
The results are
tailored to your specific situation. You'll get specific advice that helps you to reach
High rankings on Google are the result of optimized web page content and good inbound links. The problem is to find the right web page elements that have to be optimized. In addition, the type of the inbound links is important. IBP's
Top 10 Inbound Link Optimizer
helps you to get the best links for your site.
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