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Keyword Selection
Keyword Selection Tips
Originally Published: August 2002
Continued From:
<<< Guidelines On Keyword Selection
Keyword Selection Tips
Here are some keyword selection tips offered by iProspect.com that should benefit everyone in their search engine positioning efforts:
1. Identify the core problems and concepts that your Web site addresses.
2. List each core problem separately and then think of all of the ways that someone might compose a keyword or phrase search to get at each concept or problem, e.g., if you sell golf shoes, the words 'golf shoes' should not be your only nor most important keyword phrase. Consider also, 'buying golf shoes' and 'brand golf shoes' (the word 'brand' to represent any number of brands that your Web site might sell), 'shoes for golf' and 'online golf shoe stores.' Any keyword or phrase that you miss will be traffic and prospective customers that visit your competitor. Don't miss any. There are usually 50 to 100 ways that different people will compose a query hoping to find the same thing - identify them all.
3. "Visit your competitors' Web sites and view their keyword meta tags for any that you hadn't considered - you'd be amazed at the good and bad keywords they're targeting."
4. "Review the copy on the pages of your Web site for keyword phrases that you use in describing your offerings. You will be surprised at how many keywords are overlooked that are right there in front of you on your own Web pages."
5. "Consider using one of the many keyword databases such as
Word Tracker
You'll find valuable glimpses into actual keyword query frequency and search phrase combinations that you might have overlooked. You can also confirm that your phrase is in fact searched on by a reasonable number of visitors.
6. "Do not fall in love with keywords because they are queried with higher frequency than others. Always discriminate first on relevance to your site, not potential traffic. Less traffic that buys more product is often better than more traffic that buys far less product. Get it?"
7. "Once you've amassed your final keyword and phrase list, start pairing it down. Remove words, lots of words. Remove any word or phrase that doesn't EXACTLY describe what someone will find when they come to your Web site. Again, less traffic that buys more is better than more traffic that buys far less. Always think about satisfying the intent of the query, nothing else matters."
8. Remember, that beginners will always have better luck with longer keyword phrases. Even seasoned veterans have difficulty with single word phrases and very popular phrases - but don't worry, with experience you can attain rankings on many if not most of the keywords you decide to target.
Continued From:
<<< Guidelines On Keyword Selection
Editor's Note:
Word Tracker is the leading tool for finding profitable keywords:
This article is copyrighted and has been reprinted with permission from FirstPlace Software.
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