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Measuring Web Site Statistics as Part of Your SEO Strategy

Measuring The Behavior Of Visitors And Spiders

By Mark Nelson

Originally Published: February, 2005

  • Keyword research and selection
  • Keyword placement throughout the web page
  • Internal site linking structure
  • Offsite link popularity

Basic Web Analytics Metrics

Visits

Page Views

Referrals


WebTrends Search Phrases Report
WebTrends Search Phrases Report

Measuring Spider Traffic

Spider Crawl Depth

Spider Visit Frequency

Spider Path Analysis

  • Unintended robot exclusions in robots.txt or meta tags
  • URL’s containing a session id that prevent spider traversal
  • Site design problems in the internal linking structure
  • Broken internal links
Editor's Note: See Also: A Comprehensive Strategy for Using Web Site Statistics
This article is copyrighted and has been reprinted with permission from FirstPlace Software.

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March 24 2017 10:04 UTC