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Most Important Search Engines For Search Engine Optimization (SEO)

Google Still The Leader

Originally Published: August 2, 2005

Market research company Nielsen//NetRatings has recently released [PDF] search growth numbers for the top five search engines.

AOL and Ask Jeeves rose 15 and 16 percent, respectively, in the number of searches conducted, while Google and Yahoo! maintained single digit growth:

Search growth Q1/2005 - Q2/2005:

Source: Nielsen//NetRatings Mega View Search July 2005 - Graph by Axandra.com

AOL and Ask Jeeves grew three times as fast as the big three search engines.

Top Search Engines by Share of Searches, June 2005 (U.S., Home & Work):

Source: Nielsen//NetRatings Mega View Search July 2005 - Graph by Axandra.com

Google is first with 47 percent of all searches conducted online, Yahoo! at 22 percent and MSN at 12 percent. AOL Search held five percent of all searches, and for the first time, My Way Search made its way into the top five rankings with two percent of all searches.

My Way is a banner-free web site that allows you to choose Google, Yahoo, Ask Jeeves and Looksmart as the provider of the search results.

What does this mean to your web site?

It's no surprise that Google still is the most important search engine and that it's important to be listed there.

However, you're missing a lot of qualified traffic if you focus only on Google. Yahoo and MSN Search also can bring you a lot of targeted visitors. Optimize some of your pages for Google, others for Yahoo and others for MSN Search to make sure that you're not too dependent on a single search engine.

You don't have to optimze your web site for MyWay and AOL because these search sites get their results from the other big search engines.

Copyright by Axandra GmbH, publishers of SEOProfiler, a complete SEO software solution.

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November 21 2024 11:39 UTC