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5 Reasons Why Your SEO Campaign Doesn't Work (Yet)
Focus on SEO Priorities
Originally Published: February 8, 2011
Many webmasters face the problem that their SEO campaigns don't deliver the expected results. Why are your campaigns underperforming? What can you do to
make sure that search engine optimization works for you?
There can be several reasons why your SEO campaign isn't a success yet:
Reason 1: You Set The Wrong Goals
If your website doesn't have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such
as "mp3" or other very competitive one-word keywords.
You have to start with more targeted keyphrases first. Optimize your pages for many
different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high
rankings for more competitive keywords that belong to the same topic.
It's like running a marathon. You have to run smaller distances first before
you can run the full 26 miles and 385 yards.
Reason 2: You Don't Take SEO Seriously
Search engine optimization isn't set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company
and it should be treated like that.
If all you do to 'promote' your website is to submit it to search engines then you won't be successful. You have
to invest time and effort into the optimization of your site.
Tools like Internet Business Promoter (IBP) can help you
to save a lot of this time and effort but you still have to work with your site.
Reason 3: You Focus On The Wrong Elements
Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist
that a particular part of their website links must use the rel=nofollow attribute.
You don't have to chase the latest search engine optimization
trend. These trend topics usually make the difference between position 8 and position 9. If your website isn't listed on the first result page at all, you have to get the basics
right.
The most important factors that will get your website on Google's first result page are
optimized web pages with good content with a tool like IBP and
good backlinks with the IBP link improver
.
Reason 4: You Chose The Wrong Keywords
This is an extremely common mistake that many webmasters make. If you choose the wrong keywords, you will waste a lot of time and money.
The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren't the keywords that will boost your ego
and it's also not the "obvious" keywords that will work best for SEO.
The best keywords for SEO are the keywords that deliver targeted
visitors who will buy.It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won't do
you any good.
Reason 5: You Get The Wrong Links
To get high rankings on Google, your website must have good backlinks. Automatic links from link building schemes don't work. Actually, that kind of
links can even get you in trouble with Google.
You must get the right kind of backlinks to succeed. Use
professional link management tools.
Summary
Search engine optimization can contribute greatly to the success of your website. It's important that you do the right things in the right order and
that you focus on the right elements. Download our
website promotion tool IBP here and go through the checklist in the main window of IBP.
If you can tick all boxes in the checklist, your website is ready to get top 10 rankings on Google for your most
important keywords.
Copyright by Axandra GmbH, publishers of SEOProfiler, a
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