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Google To Penalize Ad Heavy Websites

Is Your Website At Risk?

Originally Published: November 15, 2011

Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?

What Did Matt Cutts Say At The Conference?

Matt Cutts said that Google was testing algorithms that determine how much content is available above the fold on a web page. He warned that websites that have ads that obscure the content could get in trouble.

You should ask yourself if your website visitors see the content of your website or if there's something distracting or annoying on the page.

Google Is Serious About Eliminating These Pages From The Search Results

Google's Panda algorithm update already focused on low quality pages that were created around ads. Matt Cutts' announcement suggests that Google is working on more algorithms that remove these pages from the search results.

What Is An Ad Heavy Web Page?

An ad heavy web page is a page on which it is difficult to find the actual content. A typical ad heavy page can look like this:

Ad-Heavy Pages & Your Website

If it's hard to find the actual content on your web pages, you should redesign your website. Make it easier to find the content of your web pages and do not plaster your pages with third party ads.

Google is serious about eliminating spam and low quality pages from the search results. If you want to get lasting high rankings, do the following:

• Use only ethical search engine optimization methods.
• Optimize your web pages with IBP's Top 10 Optimizer to make sure that Google gets what they want on your web pages
• Improve the backlinks of your website with IBP's link popularity improver.

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December 22 2024 02:05 UTC