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Search Engine Promotion Mistakes

Shared IP Address, Free Hosting

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Many webmasters have the problem that their Web site is not listed in search engines at all. There can be a variety of reasons that your Web site doesn't show up on search engines.

#9: Your Web Page Does Not Have Unique Ip Address

Does your Web site has a unique IP address? If not, your Web site is running the risk of getting banned from the search engines.

Human beings use domain names like yahoo.com, but network computers use IP addresses, which are numeric addresses written as four numbers, separated by periods.

Every domain name translates to a so-called IP address. For example, yahoo.com is translated to "64.58.76.225". Just enter "http://64.58.76.225/" in your Web browser and you'll go to www.yahoo.com.

Many Web hosting services don't give out unique IP addresses to their customers to save money. They assign the same IP address to multiple domain names. This means that several hundred Web sites could all be using the same IP address as your site does.

There are 3 reasons why you need a unique IP address:

1. If you're sharing an IP address with 50 other sites, you're trusting them not to over-submit or spam the search engines. When a search engine blocks an IP address, all the sites that are sharing that IP address are blocked. You could wind up being banned from the search engine.
   
   
2. If the server or the search engine spider software is misconfigured, the search engine spider may end up obtaining a Web page from another domain with the same IP address. This may mean that the other Web site gets indexed instead of yours, or your Web site will be found for the keywords which are applicable to the other site.
   
   
3. Rumor has it that having your own unique IP address may help your search engine ranking.

So when you select a Web hosting service, make sure that your domain name has a unique IP address, even if it means that you have to pay a bit more for your hosting.

Are you sharing an IP address with people you don't even know? Here's a way to test it yourself:

1. Go to http://www.urgentclick.com/ip_address_lookup.php
   
   
2. The result page shows you what IP address your site resolves to (for example, 64.58.76.225)
   
   
3. Copy the IP address to the clipboard.
   
   
4. Open a new window in your Web browser, enter the IP address (for example, http://64.58.76.225 ) and hit Return.
   
   
5. If your Web site appears, you have your own IP address. If another Web site or an error message appears, you probably share the IP address with others.

If you are unsure, ask your Web hosting service company if your Web site has its own IP address.

#10: You Are Hosting Your Web Site At A Free Web Space Provider

Some search engines (e.g. AltaVista) limit the number of pages they will index from a single domain. For example, if your Web page is hosted at Geocities.com or Tripod.com, it might happen that your Web site is not listed just because the maximum page limit for that special domain name is reached.

Some search engines no longer even index pages residing on common free Web hosting services. Their complaint is that they get too many spam or low-quality submissions from free Web site domains.

However, Google is the exception. Google does index Web pages on Geocities.com and Tripod.com. Those pages also seem to have a Google PageRank of at least 3/10 because they are linked from a popular domain.

In summary, if you are serious about doing business on the Web, it helps tremendously to have your own domain name. Put yourself in the customer shoes: Would you buy from a Web site that is called "sub.free-web-space- provider.com/~category/162742/ my_business/home.htm"?

A domain name is easier to remember for your customers and it helps to build trust.

And while we're at it: A recent survey by Consumers Union found that only 29 percent of Americans trust Internet sites that sell products.

Consumer WebWatch research report on trust:
http://www.consumerwebwatch.org/news/1_abstract.htm

How to gain your customers' trust:
http://www.ecommercebase.com/article/37

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November 23 2024 20:45 UTC