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Search Engine Promotion Mistakes
Low Link Popularity, Special Characters In URL
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Many webmasters have the problem that their Web site is not listed in search engines at all. There can be a variety of reasons that your Web site doesn't show up on search engines.
#15: Your Web Site Has A Low Link Popularity
Link popularity is becoming
the
determining factor for a top search engine ranking.
Link popularity means the number of Web sites linking to your site. However, the quality of links is more important than the quantity of links. For instance, if the New York Times links to your site, their single link might count a lot more than 30 links from your friends' personal homepage.
By now, all top search engines use link popularity in their ranking formulas: AltaVista, Inktomi, MSN Search, HotBot. For Google, it's even the most important factor in ranking sites.
The idea behind link popularity is that other Web sites will link to your site only if you are a quality site offering quality resources. So if many Web sites link to your site, search engines come to the conclusion that your site must be very popular and deserves a high ranking.
As Google co-founder Sergey Brin said in an interview: "...a page that is pointed to by many other sites is important. In other words, external approval raises a page's ranking."
Link popularity can do a lot for your site. Not only will the most important search engines rank you higher, but links from other sites will also drive more traffic to you.
In addition, as more sites link to you, the odds increase that search engine spider programs will encounter your site more regularly so that it's less likely that they drop your site from their index.
What's the link popularity of your site?
The freeware Windows program Link Popularity Check tells you the link popularity of your Web site is and compares it with competitor sites.
Link Popularity Check is a classic freeware application: it has no nag screens, it doesn't change the system registry, it makes no unauthorized connections to the Internet and it comes with a hands-free uninstaller.
http://www.CheckYourLinkPopularity.com
How to improve the link popularity of your Web site:
You can search the search engines for Web sites that are related to your business, find the webmaster's contact information and then solicit a reciprocal link. Do this every day and your link popularity will climb steadily but slowly. And it's very time-consuming.
That's why we created ARELIS, which automates most of the time-consuming tasks. Read the interesting comparison of
the old-fashioned way of improving link popularity versus ARELIS
, the new way.
#16: Your Web Page URL Contains Special Characters
Most search engines have problems indexing Web pages when their URLs contain special characters. The following special characters are known to be "search-engine-spider-stoppers":
-
ampersand (&)
-
dollar sign ($)
-
equals sign (=)
-
percent sign (%)
-
question mark (?)
These characters are often found in dynamically generated Web pages. They signal the search engine crawler program that there could be an infinite loop of possibilities for that page. That's why they ignore Web page URLs with the above characters.
AltaVista and Lycos explain on their help pages why they cannot index such Web pages:
-
http://us.altavista.com/help/search/faq_web#13
-
http://insite.lycos.com/searchservices/frequently_asked_questions.asp?b=n#10"
HotBot recommends that you submit your dynamic Web pages with all parameters added onto the URL (for example, "www.site.com/articles/query.asp?article=83").
Google and Inktomi utilize crawler programs that are able to index dynamically generated Web pages, even those that use question marks.
So what can you do if you have dynamically generated Web pages with special characters? If you use the Apache Server, ASP, CGI/Perl or ColdFusion, the following Web page provides some solutions:
http://spider-food.net/dynamic-page-optimization-b.html
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