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Unintentionally Spamming Search Engines
How Hidden Text Can Destroy Your Google Rankings
Originally Published: October 16, 2007
Why Is Hidden Text A Problem?
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. [...]
Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans. [...]
If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages.
How Can You Hide Text On Your Web Pages?
using white text on a white background
including text behind an image
using CSS to hide text
setting the font size to 0 or a negative value
Are You Sure That You Don't Use Hidden Text Unintentionally?
How Can Google Discover Hidden Text On Your Web Pages?
The hidden content contains keywords that are unrelated to the rest of your content.
The hidden text contains too many keywords. If a large part of your web page content is hidden, your website might look suspicious.
You overuse "legitimate" ways to hide text on your web pages. This might flag your site for a human review.
One of your competitors reports your site to Google because he detected spam techniques on your site.
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