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Two New Google Ranking Patents

New Patents Reveal More About Google's Ranking Algorithm

Originally Published: May 8, 2007

What Do These New Patents Reveal About Google's Ranking Algorithm?

  • the web page creation date
  • the changes and updates of a web page
  • the analysis of search queries
  • links, link texts and the changes of the links
  • website traffic
  • user behavior
  • web page topics
  • domain related information
  • The rate at which ads are shown and updated on a web page over time.
  • The quality of the ads. For example, a web page whose ads link to web pages with a high TrustRank may get a higher score than pages whose ads lead to untrustworthy sites.
  • The click-through rate of the ads.

What Do These Patens Mean For Your Website Rankings?

  • Make sure that your web page content is relevant to search engines. Without relevant content, you cannot get high rankings. (Optimize your web page contents with this tool.)

  • Make sure that you get links from the right pages and that you link to the right pages. The links from and to your website should be related to your site. (Optimize your links with this tool.)

  • Make sure that your website shows steadiness. If your website was yesterday about cars, today about shoes and tomorrow about sports then it will be difficult to get high rankings.

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