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Reciprocal Link Exchanges & Spam Filters

Overcome Spam Filters In Your Linking Campaign

Originally Published: August 5, 2003

Exchanging links with other sites is a great way to build targeted traffic to your site. In addition, you will also obtain higher search engine rankings by increasing your web site's link popularity.

However, when sending link exchange request emails to other webmasters, some of your email messages will be caught by spam filters.

Webmasters of popular sites get hundreds of email messages every day. Often, 30-50% of those messages are unsolicited messages containing advertising (so called spam emails). For this reason, webmasters install anti-spam software
programs and sometimes these programs flag your email message as spam mail. This means that your link request mail will be deleted immediately and the webmaster will not even receive your link request.

Don't Spam In Your Linking Campaign

It is very important that you don't spam in your linking campaign. Spamming doesn't work. You should write a personal and targeted email messages to each webmaster. To make sure that these messages aren't caught by spam filters, you should follow these tips:

• Your email message must not have a subject that sounds like advertising. Email messages with the infamous subject line "Let's trade links!" will nowadays be deleted immediately. Too many spammers used that subject line in the past and therefore it's not effective anymore.
  
  
• You should also refrain from impersonal salutations like "Dear Sir / Dear Madam", "Dear webmaster," or "Hi!". If you use personalized salutations, then you'll get many more webmasters to read your email message.
  
  
• It's very important that you take a look at the web site of the potential link partner before sending an email message. Try to find the name of the contact person. If the webmaster is called Richard, then write "Dear Richard". Ask yourself: Which email message would you trust more, one that says "Hello Internet user!" or one that says "Hello your-name"?
  
  
• Visit and surf through the web site of your potential link partners. This way, you can tell them what you like specifically of their web site, for example the easy to understand navigation, the green buttons, the artwork, the collection of special articles, etc.
  
  
• Only include links to your own web site in the email message. Never include links to other web sites or even advertising links. Your email message would look like another spam email and the webmaster would not link back to you (if the message wasn't caught by their spam filters before).

The web page http://eu.spamassassin.org/tests.html lists more than 200 things that identify common spam messages. These are texts that most spam filters are able to recognize.

Of course, there's no way you can learn this list by heart so that your link request emails pass most spam filters.

That's one of the reasons why we recommend using the software program ARELIS for your linking campaigns. It offers a brilliant feature that (optionally) tests your link request messages for common spam words and phrases and warns you when it encounters them. That way, ARELIS can help you to overcome most spam filters.

Editor's Note: Also see Reciprocal Link Exchanges & The CAN-SPAM ACT

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December 26 2024 18:30 UTC