Building Your Site's Link Popularity

Do's and Don'ts for Link Popularity Improvement Part 2

By Robin Nobles & Brent Winters

Originally Published: Feburuary, 2003

Don't participate in link exchange programs or link farms. Google will ban sites that participate in link exchange programs, and many of the other major engines have also expressed their dislike of artificially created link popularity.
Don't make the mistake of thinking that link popularity isn't important or necessary. High link popularity combined with some basic keyword optimization is sometimes all it takes to achieve top rankings. It's crucial, in many cases, to the success of an online business.
Don't use redirects on those sites pointing back to your main site if you create separate theme focused sites for the purpose of boosting link popularity. Rather, create a mini site at the new URL with several pages of good, solid content, and then visibly link back to the main site.
Don't share the same IP address for each domain if you interlink multiple domains that you own. All domains should have unique IP's.
Don't bother with free-for-all pages. Many bulk submission products submit to these. Generally the only thing these pages will guarantee is an increase in spam email if you participate.

This article is copyrighted and has been reprinted with permission from FirstPlace Software.

Editor's Note: Arelis link management software is a great tool to use for a successful link popularity campaign.