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Search Engine Promotion Mistakes
Redirections, Over-Submitting
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Many webmasters have the problem that their Web site is not listed in search engines at all. There can be a variety of reasons that your Web site doesn't show up on search engines.
#3: The Submitted Web Page Is Only A Redirection
If the Web page you submit contains a redirection to another Web site, most search engines will skip your Web site completely. Do not submit a redirection Web page.
Many webmasters tried to cheat search engines with redirection pages in the past. The search engines companies discovered that and they decided to totally skip Web pages with redirections.
Submit a real Web page that contains the product description visible to the reader.
Sometimes, you have old Web pages listed on search engines and you want them to redirect to the new Web site. There are several ways to do it:
1. You can implement a server side redirect on the old Web page, using the 301 Moved Permanently error message. This will redirect users to the new Web site, but also tells the search engines that this page has moved permanently. Some search engines will drop the page from their index, and some will eventually replace the old page with the new one without hurting your rankings.
(
Editor's Note:
See these articles:
301 redirects for a single page
and
301 redirects for a whole domain. Also, be sure to
test your 301 redirect
here. )
2. You can use the META Refresh tag on the old Web page, for example <META HTTP-EQUIV=Refresh CONTENT="5; URL=http://www.axandra.com"> tells the browser to load www.axandra.com 5 seconds after the current document has finished loading. However, some old Web browsers don't support that tag, and some search engines penalize pages that use a refresh of a few seconds or less (more about this in our search engine ranking report, see http://www.axandra.com/search-engine-studies/index.htm ).
3. Instead of the META Refresh tag, you can also use JavaScript to load a new document:
<SCRIPT LANGUAGE="JavaScript">
<!--
location.replace("http://www.your-new-site.com");
-->
</SCRIPT>
Most search engine robots ignore JavaScript so this method of redirection is unlikely to be penalized.
4. You can also delete the old Web page and create a custom 404 error page. This ensures that visitors will be redirected to the new site if they click on a broken link or enter an incorrect URL. The 404 error page should contain a link to your home page and to the primary sections of your Web site.
To move to a new Web site and to keep your old search engine rankings, I recommend using one of the methods 1 or 3.
#4: You Have Submitted Your Web Site Too Often
If you submit your Web site more often than once a month, most search engines will consider that spamming and they will skip your site.
Spamming does not work with search engines. Most likely, it will backfire to you. More and more search engines are able to detect spam attempts and penalize or ban your page from their listings.
Sites that spam search engines degrade the value of search engine listings. As the problem grows, these sites may face the same backlash that spam mail generates. The content of most Web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other Web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.
Submit your Web site to search engines and wait for 4 weeks. Then search for the URL of your site. If the search engine cannot find your site, submit your URL again.
How you can check if your Web site has been indexed:
http://www.searchenginewatch.com/webmasters/checkurl.html
How often you should resubmit your Web pages?
http://www.promoteclick.com/articles/ar22.htm
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