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Search Engine Promotion Mistakes
Keyword Stuffing, Hidden Text
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Many webmasters have the problem that their Web site is not listed in search engines at all. There can be a variety of reasons that your Web site doesn't show up on search engines.
#5: You Overuse Keywords On Your Web Site
Many search engines fear to be spammed if you overuse keywords on your Web site. Do not repeat your keywords too often in your meta tags or in the body of your Web pages.
Nobody knows the magic number for the search engines but a paragraph such as the one below is not a good idea:
"Ebooks are great. I love ebooks. I've read hundreds of ebooks. You can learn much from ebooks. On my Web site you can find tons of free ebooks. When you subscribe to my newsletter on ebooks, you get two additional free ebooks."
Some years ago, you may have obtained a top ranking for the keyword "ebooks", but today the search engines will quickly ignore such nonsense and probably write it off as "spamming". It could even cause the engine spider to skip your Web site completely.
Unfortunately, search engines do not indicate on their help pages the maximum allowed number of repetitions. Some webmasters suspect this to be three, some say six. There's no way of knowing until you are penalised.
Further webmaster discussion about keywords:
http://www.webmasterworld.com/forum.cgi?ran=956&forum=8&show=60
#6: Text In The Background Color Of The Web Page
"Color can kill your ranking!" Some Web designers, in order to get high rankings in the search engines, try to make their Web pages as keyword-rich as possible. They try to spam search engines by repeating keywords in the same color as the background color to make the text invisible to browsers and search engine spiders.
However, almost all search engines already know that trick. They will penalize or even blacklist your Web page if they determine that your page is trying to unfairly misrepresent its actual content. This tactic is commonly referred to as "spamming the search engines" or "spamdexing".
Unfortunately, the problem is that the search engines may end up penalizing Web sites which did not intend to use the hidden text trick. For example, suppose you have a Web page with a black background and a table in that page with a white background. Now suppose that you've added some black text in that table. This text will be visible to your human visitors, so in fact, the text isn't hidden. However, the
search engines can interpret this to be hidden text because they overlook the table background color.
I recommend going through all your Web pages and make sure that you haven't inadvertently made any such mistake.
And, by the way, search engines also catch on using a slightly different color than the background color to hide words, so don't use that trick.
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