Use Sitemaps To Improve Your Search Engine Ranking

Originally Published: September 16, 2003

Editor's Note: Another way to make your site easy to spider is to create a search engine spider map which links to every page on your site. Notice that many people confuse site maps with spider maps. See Site Maps And Spider Maps: Linking Pages Compared.

If you submit your web site to the search engines, submit your sitemap page instead of the home page. Sitemaps provide links to all important pages of your web site. This allows search engines to find all your pages and to index them easily.

If a search engine requires the submission of your main page, make sure that your main page links to your sitemap page.
Sitemaps allow you to use your most important key phrases in the description text of the links that point to your important pages. Many search engines rank those web pages higher that have links pointing to them containing the search term in the link text.
Many people can't find what they're looking for on a web site. If you provide a prominent link to your sitemap on every page of your web site, you can help your visitors to find what they're looking for.

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