This site is for sale, Learn More

What The Google Patent Means For SEO

Originally Published: May 17, 2005

  1. How Page Changes Affect Rankings On Google
  2. Domain Name Influences On Google Rankings
  3. Inbound Links & Your Rankings On Google
  4. Google Search Results & User Data: Affects On Your Rankings
  5. How Google Tracks User Behavior

Google might use the following to determine the ranking of your pages:

  • the frequency of web page changes
  • the amount of web page changes (substantial or shallow changes)
  • the change in keyword density
  • the number of new web pages that link to a web page
  • the changes in anchor texts (the text that is used to link to a web page)
  • the number of links to low trust web sites (for example too many affiliate links on one web page)

Your Google rankings can also be influenced by your domain name:

  • the length of the domain registration (one year vs. several years)
  • the address of the web site owner, the admin and the technical contact
  • the stability of data and host company
  • the number of pages on a web site (web sites must have more than one page)

How Google might rate the links to your web site:

  • the anchor text and the discovery date of links are recorded
  • the appearance and disappearance of a link over time might be monitored
  • the growth rates of links as well as the link growth of independent peer documents might be monitored
  • the changes in the anchor texts over a given period of time might be monitored
  • the rate at which new links to a web page appear and disappear might be recorded
  • the distribution rating for the age of all links might be recorded
  • links with a long life span might get a higher rating than links with a short life span
  • links from fresh pages might be considered more important
  • if a stale document continues to get incoming links, it will be considered fresh
  • Google doesn't expect that new web sites have a large number of links
  • if a new web site gets many new links, this will be tolerated if some of the links are from authorative sites
  • Google indicates that it is better if link growth remains constant and slow
  • Google indicates that anchor texts should be varied as much as possible
  • Google indicates that burst link growth may be a strong indicator of search engine spam

Search results and user behavior might influence your Google rankings:

  • the volume of searches over time is recorded and monitored for increases
  • the information regarding a web page's rankings are recorded and monitored for changes
  • the click through rates are monitored for changes in seasonality, fast increases, or other spike traffic
  • the click through rates are monitored for increase or decrease trends
  • the click through rates are monitored to find out if stale or fresh web pages are preferred for a search query
  • the click through rates for web pages for a search term is recorded
  • the traffic to a web page is recorded and monitored for changes
  • the user behavior on web pages is monitored and recorded for changes
    (for example the use of the back button etc.)
  • the user behavior might also be monitored through bookmarks, cache, favorites, and temporary files
  • bookmarks and favorites are monitored for both additions and deletions
  • the overall user behavior for documents is monitored for trend changes
  • the time a user spends on a web page might be used to indicate the quality and freshness of a web page

Miscellaneous factors that can influence your Google rankings:

  • web pages with frequent ranking changes might be considered untrustworthy
  • keywords that have little change in the result pages are probably matched to domains with stable rankings
  • keywords with many changes in the results are probably matched to domains with more votality

How to optimize your web site for Google's ranking algorithm

Editor's Note: May 17, 2007 More Google Patent News: Two New Google Ranking Patents

Copyright by Axandra GmbH, publishers of SEOProfiler, a complete SEO software solution.

Try SEOProfiler for free.

All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.

Click Here To See More Google-Specific Articles

Site Promotion Articles Indexes:

Guaranteed Top 10 Search Engine Ranking
Get A Top 10
Search Engine Ranking

Bullet-Proof Google Promotion

Google's Disavow Links a Trick?

5 Things About SEO

Google's Disavow Links Tool

Google +1 Clicks & SEO

Manual Penalties & Your Rankings

10 Recent Google Algorithm Changes

Google's New Web Page Spider

Search Engine Safe URL Redirect

KEI: A Good Indicator For Useful Keywords?

Google PR Improved With Domain Redirection

Dealing With A Google Ban

All You Need To Know About Google Suggest

Is Your WebSite Guilty By Association?

 

Search Engine Promotion Help Site Map

Valid HTML 4.01!

© 2024 Search Engine Promotion Help
March 28 2024 14:48 UTC